The Rivers Trust X London College of Communication
Are your habits polluting rivers? In 2024, The Rivers Trust partnered with the London College of Communication, to work with BA Photography students on a creative campaign connecting our everyday habits with the health of UK waterways.
In 2025, The Rivers Trust partnered with the London College of Communication, UAL, and this week, a student project was displayed on billboards in Mile End, London, thanks to BuildHollywood.
About the collaboration
Rivers shape our landscapes and provide the foundations for our cities, towns, and countryside. When they thrive, so do we.
Posters were created by 2nd year BA (Hons) Photography Students in response to a brief set by The Rivers Trust. Working collaboratively, groups were challenged to develop a campaign to raise awareness about the ways that each of us can be part of the fight for cleaner rivers, through making small changes at home.
These include not pouring cooking fat down the drain, avoiding single-use plastic bottles and bags, and not flushing wipes into the wastewater system.
© Romy Altman, Lilas Favero, Erin Hogan, Noam Oster, Theo Wainright
“"Partnering with The Rivers Trust was a natural choice. Our values align around protecting what connects us all: clean, healthy waterways. Their approach to conservation and community action resonates deeply with my own commitment to storytelling that makes an impact."”
LCC Photography BA (Hons) Students
Take action now
What can you do to help your local river?
- Learn more about wet wipes, and stop flushing them - even if they say that they are 'flushable', they can block the sewer system, create spills, and end up in rivers, where they harm wildlife.
- Find your local Rivers Trust and sign up for a volunteering event near you.
- Donate to The Rivers Trust and support our work fighting for wilder, cleaner, healthier rivers.
- Take part in the Big River Watch, and survey your local blue space for wildlife and signs of pollution
Survey your river
To restore rivers, we need more information about their health and problems. With the Big River Watch app, spend just 15 minutes watching a river and recording what you see - from wildlife to pollution. You can help us identify the issues, which help us influence policymakers and hold polluters to account.
