In pursuit of setting a new sustainability goal in luxury car manufacturing, Bentley Motors have created a new charitable foundation that will support the preservation of the planet.

The Bentley Foundation represents a long-term financial commitment to raise funds for sustainability initiatives worldwide. The Foundation exemplifies the commitment to sustainability and bold innovation that has always been part of the brand’s ethos, to help solve some of the most important challenges facing humanity today.

The Rivers Trust, in partnership with Mersey Rivers Trust, are working with The Bentley Foundation to help regenerate the local community around Valley Brook, which is situated close to Bentley’s headquarters in Crewe. This project connects the foundations global impact with local roots by supporting nature recovery and economic regeneration. Initiatives to safeguard and improve the river have included helping to build the environmental skills required to deliver lasting improvements through mentoring and traineeships and engaging locals in habitat creation and conservation work.

Mersey Rivers Trust have restored a section of the river and created a series of wetlands and scrapes. Through creating this new wet habitat, widening of the brook itself and managing trees and vegetation, these areas will hold more water and mitigate flood risk. These environmental improvements will also enhance the natural habitat to better support local wildlife.