World Water Week: The Waterpocalypse

Emily Cooper


World Water Week acts as an annual focal point for society to discuss global water issues. By working together to tackle these problems, we can develop a world where water is clean, respected and accessible. Water is life, and it’s our job to protect it. This year, the theme for World Water Week is “Water for Society: Including All”. To mark the occasion, we’re spending this week looking at water issues which affect everyone—no matter where in the world you live. Pollution. Drought. Flooding. Urbanisation. Four of the greatest threats our planet has ever seen. Over the past few decades, they have grown at an alarming rate—insidiously chipping away at water security. Issues previously thought to only be a cause for concern in countries far detached from our own are now impacting rivers across the United Kingdom. Our life support is under threat, and we need to act fast in order to protect it. This World Water Week, we’re releasing a series of blogs about these four core threats; we want to investigate the truth about their impact and what we can do to prevent them. If we fail to address these problems, the effects could be apocalyptic. That's why we're calling these effects the Four Horsemen of the Waterpocalypse: they could signal the end of clean, plentiful water for all of us. Only by acting together can we save our water from a terrible fate.

Together, we can achieve amazing things.

If you want to join the fight against the Waterpocalypse, please don't hesitate. We need your help. Whether you donate, volunteer or fundraise, you have the power to make history. Last year, our local Trusts and their fantastic volunteers made a huge difference for rivers across our catchments. Take a look at the video below to find out more. Stay tuned to find out more about the Four Horsemen of the Waterpocalypse.
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