In simple terms, a cookie is a small piece of information that is sent from our website to your computer to help us identify you quickly.

You will be given the option to accept a cookie, if you would prefer not to accept the cookies, you can still navigate around our site like a normal user.

Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you should be able to change your browser to prevent that. You should read the information that came with your browser software to see how you can set up your browser to notify you when you receive a cookie. This should then give you the opportunity to decide whether to accept it. However, you may not be able to take full advantage of a website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web.

Currently, we are using session cookies which are first-party cookies and are for both essential and non-essential purposes. These are:
Essential: Necessary for our website to function.
Non-essential: We are using Statistics cookies (also known as analytics cookies or performance cookies) to track how you are interacting with our site. This helps us to learn about what information is important to you and what we need to change. Through Google Analytics (GA4), we use this information to find out:

How many times you are visiting our website
What pages you are most interested in
Your location
The date and time of your visit
Information about the type and version of your internet browser
What device you are using (whether it be a smartphone, desktop or tablet)
what led you to visit our website and where you might go next.

We will remove the data as soon as it is no longer necessary for the purpose of its collection but by default, GA4 automatically expires data associated with cookies after 2 years.

If this changes, we will update our Cookies policy.

Where is the information stored?

Information which you submit via our websites is sent to a computer located in the United Kingdom. This is necessary in order to process the information and to send you the information you have requested. Information submitted by you may be transferred by us to our other offices and to other reputable third party organisations as referred to in this Policy, and these may be situated outside the European Economic Area.

Your rights

Any personal information submitted via our websites or by text is treated in accordance with the General Data Protection Regulation, as per the Data Protection Act 2018. To find out more about your entitlements under this legislation, visit the Information Commissioner’s website.

If you would like to review or revise information you have previously provided to us online, you may do so by emailing [email protected].

You may request details of personal information which we hold about you under the Data Protection Act 2018. If you would like a copy of the information held on you or if you have any questions relating to this Privacy Policy or how we use the personal information we have about you, please email [email protected]. The Rivers Trust is required to respond to your request within one month. If the request is complex are there are multiple requests, The Rivers Trust reserves the right to extend this period by up to two months. In such cases, The Rivers Trust must notify you within one month of the original request.

Keeping us informed

Maintaining up-to-date information is important to our work. If your details change, please email [email protected] Please remember to tell us your old details so that we can identify you on our database.

LAST UPDATED: 08/07/2025